The Case Against the Resort Fee

You find the room. The rate looks reasonable. You go through the booking, hand over the card, and somewhere near the final screen a line appears: resort fee, 45 dollars per night, payable at the property. For the pool you were always going to use, the wifi that costs the hotel nothing, and a bottle of water.

It is a small amount of money and an enormous amount of damage.

Why they exist

Resort fees are a pricing trick, not a service. Splitting the rate lets a hotel appear cheaper in the search results that decide most bookings, while collecting the same total. In some markets it also shifts money out of categories where commission or tax is calculated.

None of these reasons has anything to do with the guest, which is precisely the problem.

What it does to trust

Hospitality runs on the assumption that the house is on your side. A charge introduced at the last moment, for things you did not choose, tells you the opposite before you have even arrived.

The feeling lingers. Guests who have been surprised by a fee scrutinise every other line on the bill, and they are right to. It converts a relationship into a transaction that needs auditing.

The comparison problem

The deeper harm is that it breaks the ability to compare. Two hotels at 320 dollars are not the same hotel if one adds 50 dollars a night and the other does not. Multiply across a week and the cheaper looking option is comfortably more expensive.

Regulators in several markets have started forcing all-in pricing at the first display, which is the correct fix and cannot come fast enough.

What good hotels do instead

The best hotels I know charge one number and include what a guest would reasonably expect. Wifi, the pool, the gym, the water by the bed. Some go further and make the minibar free, which costs them very little and buys extraordinary goodwill.

If a hotel believes its pool is worth 45 dollars a night, it should put that in the room rate and let people decide. Confidence in your own pricing is itself a form of hospitality.